Health Business Skills

Question: Discuss about theHealth Business Skills. Answer: General Business Description Business description: Our company name is XX Herbal Products. We will provide our customers with organically grown herbal products. These products will satisfy 100 % criteria of quality, safety and efficacy. Goal of our company is to provide customers with products having medicinal and nutritional benefits and these products will be at reasonable price. Our products are meant for all age group people and all the socioeconomic classes of people. Our philosophy is 100 % customer satisfaction and health and well being of the society. Legal form of ownership: This Company will be registered as Sole Proprietorship Company. Products and Services Briefly describe your products and services: Our products will be ready to consume products in the form of powders, capsules, tablets, tea and infusions obtained from the different parts of the medicinal plants which are organically grown in Good Agricultural Practices (GAP). Our products will comprise of both single plant and combination of 2-3 medicinal plants. All our products will be manufactured in Good Manufacturing Practices (GMP) to maintain highest quality and acceptability all the World. Our products will be useful for acute and chronic disease conditions and also for maintaining normal health of the people. Unique selling proposition: Our products will be unique in its nature because our products will be having all the scientific and experimental data for quality, safety and efficacy. Quality data will contain exact amount of different phytochemicals, safety data will contain data obtained from toxicological studies to fix the non-toxic dose for human consumption and efficacy data will contain proof of effectiveness of product in the targeted disease. There is no company, which satisfy all the criteria for organically grown herbal products. Pricing Powders (50 gm) - 20 $, Capsules (50 no.) - 30 $, Tablets (50 no.) - 30 $, Teas and Infusions (100 ml)- 30 $. Marketing Plan Product - Features: Organically grown, cultivated in GAP and produced in GMP, online purchase feasible, free home delivery available, reasonable prices, educational information about products in the form of website and monthly newsletter available and counseling of products available. Benefits: High demand in health conscious patients, diverse products available for different age groups and for different classes of people and rational pricing policy. Customers - target market: Most prominent target customers for us will be old people with multiple complications because these complex herbal products will be more useful in these populations. Next target customers will be children because there herbal products will promote optimum growth and develop immunity in these children. Competition - Our competition will be herbal and nutraceutical manufacturing companies. Different companies will compete with us in different products. As our products will be scientifically researched, our products will be better as compared to competitors. Describe your niche: Our niche position will be elderly people and children. We will have feasibility of online order and free delivery to home. That will be helpful for these groups of people. Moreover, we will educate these groups of people about these products and their heath condition. Marketing Strategy Include brief information on branding, website, promotional materials events, advertising, direct marketing initiatives, etc We will be advertising our products in the local newspapers and magazines. Also we will have advertising in the local cable channels. We will be hosting website for our products. We will be having advertising of our products in the schools and at playgrounds for children. We will have advertising in the homecare centers for elderly people. Our marketing personnel will visit hospitals and clinics and discuss with doctors about products and ask them to prescribe these products. We will exhibit our products at the different exhibitions. We will arrange for the health promotion conferences at the schools for the promotion of health among children. In these health promotion conferences, parents and teachers in the school also will be incorporated and education about our products in the health promotion of the children will be given. Such health promotion conferences also will be organized in the home care centers for the elderly patients. We will be designing our advertising media like bi llboards and pamphlets. These billboards and pamphlets will be unique for each product considering the target populations like children and elder people. We will be designing specific logo for our company, which will become the identity of our company. Specifically for the elderly people we will meet personally and have word of mouth with them about our products. We will seek review and feedback about our products from the existing customers and display it on our website. We will listen to our existing customers queries and provide solution for these queries. Our budget for the advertising and promotion of our products will be approximately 5 % our total product cost. Our pricing will optimal considering both our company profit and customers expectations as compared to our competitor companies. References: Carpenter, J., Carpenter, M. (2015). The Organic Medicinal Herb Farmer: The Ultimate Guide to Producing High-Quality Herbs on a Market Scale. Chelsea Green Publishing. Lorette, K. (2011). How to Open Operate a Financially Successful Herb and Herbal Plant Business. Atlantic Publishing Co. Abraham, P. A. (2015). The Kingdom Of God Business Plan: Training Guide Book. M-Y Books ltd. Ford, B.R., Bornstein, J.M., Pruitt, P.T., Ernst Young LLP. (2015). The Ernst Young Business Plan Guide. John Wiley Sons, Inc